Advanced Certificate in Brand Equity Assessment: Value Evaluation
-- ViewingNowThe Advanced Certificate in Brand Equity Assessment: Value Evaluation is a comprehensive course designed to equip learners with the essential skills to evaluate brand equity and its impact on business value. This program emphasizes the importance of understanding brand equity, its drivers, and how to measure it effectively.
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โข Brand Audit
โข Understanding Brand Equity
โข Value-Based Brand Equity Analysis
โข Quantitative and Qualitative Research Methods in Brand Equity Assessment
โข Financial Aspects of Brand Equity
โข Brand Equity Measurement Tools and Techniques
โข Customer-Based Brand Equity Analysis
โข Competitive Brand Equity Analysis
โข Communicating and Utilizing Brand Equity Evaluation Results
โข Case Studies in Advanced Brand Equity Assessment
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