Advanced Certificate in Brand Equity Assessment: Value Evaluation
-- ViewingNowThe Advanced Certificate in Brand Equity Assessment: Value Evaluation is a comprehensive course designed to equip learners with the essential skills to evaluate brand equity and its impact on business value. This program emphasizes the importance of understanding brand equity, its drivers, and how to measure it effectively.
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⢠Brand Audit
⢠Understanding Brand Equity
⢠Value-Based Brand Equity Analysis
⢠Quantitative and Qualitative Research Methods in Brand Equity Assessment
⢠Financial Aspects of Brand Equity
⢠Brand Equity Measurement Tools and Techniques
⢠Customer-Based Brand Equity Analysis
⢠Competitive Brand Equity Analysis
⢠Communicating and Utilizing Brand Equity Evaluation Results
⢠Case Studies in Advanced Brand Equity Assessment
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