Executive Development Programme in Sales Targeting Strategies: Market Segmentation Techniques

Name: Executive Development Programme in Sales Targeting Strategies: Market Segmentation Techniques
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The Executive Development Programme in Sales Targeting Strategies: Market Segmentation Techniques is a certificate course designed to empower sales professionals with advanced market segmentation skills. In an era where data-driven decision-making is crucial, this programme stands out as it imparts the knowledge and techniques required to effectively segment markets, identify high-potential customer segments, and develop targeted sales strategies.

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AboutThisCourse

This course is particularly important for sales leaders, managers, and professionals seeking to enhance their strategic thinking and analytical skills. By learning how to leverage data to inform sales strategies, participants can drive revenue growth, improve customer relationships, and gain a competitive edge in their respective industries. Moreover, the course equips learners with essential skills for career advancement, making it an ideal choice for those looking to accelerate their professional development. With a strong focus on practical applications, this programme is in high demand in various industries, including technology, finance, healthcare, and consumer goods. By enrolling in this course, participants can expect to gain the skills and confidence needed to develop and implement effective sales targeting strategies, ultimately driving business success and advancing their careers.

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CourseDetails

• Understanding Sales Targeting Strategies
• Importance of Market Segmentation
• Types of Market Segmentation Techniques
• Demographic Segmentation in Sales Targeting
• Psychographic Segmentation and its Role in Sales Strategy
• Behavioral Segmentation for Effective Sales Targeting
• Geographic Segmentation in Sales: Targeting by Location
• Firmographic Segmentation: Targeting Business Customers
• Implementing Sales Targeting Strategies using Market Segmentation Techniques
• Evaluating the Effectiveness of Sales Targeting Strategies

CareerPath

The **Executive Development Programme in Sales Targeting Strategies: Market Segmentation Techniques** focuses on developing professionals who can lead sales teams and develop effective targeting strategies. In the UK, the demand for experts in sales and business development is rising, with various roles and corresponding salary ranges. This 3D pie chart illustrates the percentage distribution of roles in sales, providing insights into the current job market trends and skill demand. 1. **Sales Manager:** A Sales Manager is responsible for leading a team of sales representatives to achieve organizational sales targets. In the UK, the average salary for a Sales Manager ranges from £35,000 to £70,000. 2. **Business Development Manager:** A Business Development Manager focuses on establishing and maintaining relationships with clients and identifying new business opportunities. In the UK, the average salary for a Business Development Manager ranges from £30,000 to £65,000. 3. **Key Account Manager:** A Key Account Manager is responsible for managing relationships with major clients and ensuring their needs are met. In the UK, the average salary for a Key Account Manager ranges from £30,000 to £60,000. 4. **Sales Analyst:** A Sales Analyst helps organizations make informed decisions about sales strategies by analyzing market trends and sales performance data. In the UK, the average salary for a Sales Analyst ranges from £25,000 to £45,000. 5. **Sales Engineer:** A Sales Engineer supports the sales team by providing technical expertise and advice to potential clients. In the UK, the average salary for a Sales Engineer ranges from £30,000 to £60,000. 6. **Sales Coordinator:** A Sales Coordinator supports the sales team by handling administrative tasks and ensuring the sales process runs smoothly. In the UK, the average salary for a Sales

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SALES TARGETING STRATEGIES: MARKET SEGMENTATION TECHNIQUES

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London College of Foreign Trade (LCFT)

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05 May 2025

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