Executive Development Programme in Marketing Impact Measurement

Name: Executive Development Programme in Marketing Impact Measurement
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The Executive Development Programme in Marketing Impact Measurement is a certificate course designed to empower professionals with the skills to measure and optimize their marketing initiatives. In today's data-driven world, the ability to demonstrate marketing ROI is crucial for career advancement and organizational success.

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AboutThisCourse

This program addresses the growing industry demand for marketing analytics expertise by providing learners with hands-on experience in marketing impact measurement tools and techniques. Through a combination of lectures, case studies, and interactive exercises, participants will gain a deep understanding of key concepts such as attribution modeling, marketing mix modeling, and predictive analytics. By completing this course, learners will be equipped with the essential skills needed to make data-driven decisions, optimize marketing performance, and demonstrate value to stakeholders. Whether you're a seasoned marketer looking to enhance your analytical skills or a professional seeking to break into the field, this program will provide you with the knowledge and tools needed to succeed in today's competitive marketing landscape.

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CourseDetails

• Marketing Metrics & KPIs – Understanding the fundamental metrics and key performance indicators (KPIs) in marketing impact measurement, such as customer acquisition cost (CAC), customer lifetime value (CLV), and return on investment (ROI).

• Digital Analytics Tools – Exploring the various digital analytics tools, such as Google Analytics, Adobe Analytics, and Mixpanel, to measure and analyze marketing performance.

• Attribution Modeling – Delving into the concept of attribution modeling, which helps marketers understand the impact of each marketing channel on conversions and sales.

• Brand Awareness & Equity Measurement – Learning the methods and techniques for measuring brand awareness and equity, including surveys, social listening, and search engine rankings.

• Customer Segmentation & Targeting – Discussing the importance of customer segmentation and targeting for effective marketing impact measurement, and how to use data to create targeted marketing campaigns.

• Marketing Mix Modeling – Understanding the principles of marketing mix modeling, including the use of statistical analysis and machine learning algorithms to measure the impact of various marketing tactics.

• A/B Testing & Conversion Rate Optimization – Exploring the concept of A/B testing and conversion rate optimization, and how to use these techniques to improve marketing performance and impact.

• Predictive Analytics & Forecasting – Discovering the power of predictive analytics and forecasting in marketing impact measurement, and how to use these techniques to make data-driven decisions and predictions.

• Data Visualization & Reporting – Learning best practices for data visualization and reporting, including how to create clear, concise, and actionable marketing reports.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING IMPACT MEASUREMENT

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London College of Foreign Trade (LCFT)

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05 May 2025

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