Executive Development Programme in Marketing Impact Measurement
-- ViewingNowThe Executive Development Programme in Marketing Impact Measurement is a certificate course designed to empower professionals with the skills to measure and optimize their marketing initiatives. In today's data-driven world, the ability to demonstrate marketing ROI is crucial for career advancement and organizational success.
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โข Marketing Metrics & KPIs – Understanding the fundamental metrics and key performance indicators (KPIs) in marketing impact measurement, such as customer acquisition cost (CAC), customer lifetime value (CLV), and return on investment (ROI).
โข Digital Analytics Tools – Exploring the various digital analytics tools, such as Google Analytics, Adobe Analytics, and Mixpanel, to measure and analyze marketing performance.
โข Attribution Modeling – Delving into the concept of attribution modeling, which helps marketers understand the impact of each marketing channel on conversions and sales.
โข Brand Awareness & Equity Measurement – Learning the methods and techniques for measuring brand awareness and equity, including surveys, social listening, and search engine rankings.
โข Customer Segmentation & Targeting – Discussing the importance of customer segmentation and targeting for effective marketing impact measurement, and how to use data to create targeted marketing campaigns.
โข Marketing Mix Modeling – Understanding the principles of marketing mix modeling, including the use of statistical analysis and machine learning algorithms to measure the impact of various marketing tactics.
โข A/B Testing & Conversion Rate Optimization – Exploring the concept of A/B testing and conversion rate optimization, and how to use these techniques to improve marketing performance and impact.
โข Predictive Analytics & Forecasting – Discovering the power of predictive analytics and forecasting in marketing impact measurement, and how to use these techniques to make data-driven decisions and predictions.
โข Data Visualization & Reporting – Learning best practices for data visualization and reporting, including how to create clear, concise, and actionable marketing reports.
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