Executive Development Programme in Marketing Impact Measurement
-- ViewingNowThe Executive Development Programme in Marketing Impact Measurement is a certificate course designed to empower professionals with the skills to measure and optimize their marketing initiatives. In today's data-driven world, the ability to demonstrate marketing ROI is crucial for career advancement and organizational success.
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⢠Marketing Metrics & KPIs – Understanding the fundamental metrics and key performance indicators (KPIs) in marketing impact measurement, such as customer acquisition cost (CAC), customer lifetime value (CLV), and return on investment (ROI).
⢠Digital Analytics Tools – Exploring the various digital analytics tools, such as Google Analytics, Adobe Analytics, and Mixpanel, to measure and analyze marketing performance.
⢠Attribution Modeling – Delving into the concept of attribution modeling, which helps marketers understand the impact of each marketing channel on conversions and sales.
⢠Brand Awareness & Equity Measurement – Learning the methods and techniques for measuring brand awareness and equity, including surveys, social listening, and search engine rankings.
⢠Customer Segmentation & Targeting – Discussing the importance of customer segmentation and targeting for effective marketing impact measurement, and how to use data to create targeted marketing campaigns.
⢠Marketing Mix Modeling – Understanding the principles of marketing mix modeling, including the use of statistical analysis and machine learning algorithms to measure the impact of various marketing tactics.
⢠A/B Testing & Conversion Rate Optimization – Exploring the concept of A/B testing and conversion rate optimization, and how to use these techniques to improve marketing performance and impact.
⢠Predictive Analytics & Forecasting – Discovering the power of predictive analytics and forecasting in marketing impact measurement, and how to use these techniques to make data-driven decisions and predictions.
⢠Data Visualization & Reporting – Learning best practices for data visualization and reporting, including how to create clear, concise, and actionable marketing reports.
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