Global Certificate in Online Sales Management: Drive Revenue
-- ViewingNowThe Global Certificate in Online Sales Management: Drive Revenue course is a comprehensive program designed to equip learners with essential skills for success in digital sales. This course emphasizes the importance of understanding online sales management, a critical aspect of modern business strategy, and how it drives revenue growth.
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⢠Unit 1: Introduction to Online Sales Management: Understanding the fundamentals of online sales and the key components of a successful online sales strategy.
⢠Unit 2: Market Research: Conducting comprehensive market research to identify target audiences, analyze competitors, and determine market trends.
⢠Unit 3: Product Positioning: Defining and implementing effective product positioning strategies to increase online visibility and drive sales.
⢠Unit 4: Search Engine Optimization (SEO): Optimizing websites and content for search engines to improve organic search rankings and attract more qualified traffic.
⢠Unit 5: Pay-Per-Click (PPC) Advertising: Creating and managing effective PPC campaigns to drive targeted traffic and increase conversions.
⢠Unit 6: Email Marketing: Building and managing email lists, creating engaging email campaigns, and analyzing email marketing metrics.
⢠Unit 7: Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with customers, and drive sales.
⢠Unit 8: Conversion Rate Optimization (CRO): Analyzing website traffic and user behavior to improve conversion rates and maximize revenue.
⢠Unit 9: Customer Relationship Management (CRM): Managing customer relationships through effective communication, personalization, and data analysis.
⢠Unit 10: Sales Analytics: Analyzing sales data to identify trends, measure performance, and make data-driven decisions to drive revenue growth.
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