Executive Development Programme in Lean Sales Excellence: Results-Driven
-- ViewingNowThe Executive Development Programme in Lean Sales Excellence is a certificate course designed to equip learners with essential skills for career advancement in sales. This program focuses on results-driven methodologies, aligning sales strategies with corporate objectives for optimal performance.
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⢠Lean Sales Methodology: An overview of the Lean Sales approach and its benefits, including waste reduction, process optimization, and customer value creation. This unit will provide a solid foundation for the rest of the program.
⢠Value Proposition Design: Participants will learn how to create and communicate a clear and compelling value proposition that differentiates their offering from competitors and resonates with customers.
⢠Sales Process Engineering: This unit will cover the principles of Lean Sales Process Engineering, including the use of data and analytics to optimize sales funnels, eliminate bottlenecks, and increase conversion rates.
⢠Customer Segmentation and Targeting: Participants will learn how to segment their customers effectively and develop targeted sales strategies based on customer needs, behaviors, and preferences.
⢠Sales Performance Metrics: This unit will cover the key metrics that are used to measure sales performance, including conversion rates, sales cycle length, and customer acquisition costs. Participants will learn how to track and analyze these metrics to drive continuous improvement.
⢠Sales Enablement: Participants will learn how to create an effective sales enablement program, including the use of training, coaching, and technology to empower sales teams to succeed.
⢠Change Management and Implementation: This unit will cover the principles of change management and how to implement Lean Sales practices effectively within an organization. Participants will learn how to overcome common challenges and resistance to change.
⢠Sales and Marketing Alignment: This unit will explore the importance of aligning sales and marketing efforts to drive revenue growth. Participants will learn how to create a unified revenue strategy and improve cross-functional collaboration.
⢠Case Studies and Real-World Examples: The program will include a series of case studies and real-world examples to demonstrate how Lean Sales practices have been successfully implemented in various industries and organizations. Participants will have the opportunity to apply these concepts to their own business challenges.
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