Professional Certificate in Display Ad Guidelines
-- ViewingNowThe Professional Certificate in Display Ad Guidelines is a comprehensive course designed to equip learners with the essential skills needed to excel in the field of digital advertising. This course focuses on the importance of creating effective and compliant display ads, in line with industry standards and best practices.
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โข Display Ad Formats: An overview of standard display ad sizes, new/innovative ad formats, and responsive design
โข Ad Design Guidelines: Best practices for ad design, including size specifications, file formats, and color schemes
โข Copywriting for Display Ads: Writing effective ad copy, including headlines, call-to-actions, and text length
โข Behavioral Targeting: Utilizing user behavior data to target specific audience segments
โข Brand Safety Measures: Ensuring ads appear in brand-safe environments
โข Ad Placement Strategies: Placing ads for maximum visibility and engagement
โข Performance Metrics: Understanding and measuring ad performance, including click-through rates, conversions, and return on investment
โข Legal and Ethical Guidelines: Complying with industry regulations and ethical standards for digital advertising
โข Cross-Device Compatibility: Designing ads that work seamlessly across different devices and screen sizes
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