Professional Certificate in Display Ad Guidelines
-- viewing nowThe Professional Certificate in Display Ad Guidelines is a comprehensive course designed to equip learners with the essential skills needed to excel in the field of digital advertising. This course focuses on the importance of creating effective and compliant display ads, in line with industry standards and best practices.
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Course Details
• Display Ad Formats: An overview of standard display ad sizes, new/innovative ad formats, and responsive design
• Ad Design Guidelines: Best practices for ad design, including size specifications, file formats, and color schemes
• Copywriting for Display Ads: Writing effective ad copy, including headlines, call-to-actions, and text length
• Behavioral Targeting: Utilizing user behavior data to target specific audience segments
• Brand Safety Measures: Ensuring ads appear in brand-safe environments
• Ad Placement Strategies: Placing ads for maximum visibility and engagement
• Performance Metrics: Understanding and measuring ad performance, including click-through rates, conversions, and return on investment
• Legal and Ethical Guidelines: Complying with industry regulations and ethical standards for digital advertising
• Cross-Device Compatibility: Designing ads that work seamlessly across different devices and screen sizes
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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