Certificate in Performance Metrics for Online Platforms
-- ViewingNowThe Certificate in Performance Metrics for Online Platforms course is a powerful learning opportunity for professionals seeking to excel in the digital industry. This course emphasizes the importance of data-driven decision making, providing a solid foundation in performance metrics for online platforms.
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โข Unit 1: Introduction to Performance Metrics for Online Platforms
โข Unit 2: Key Performance Indicators (KPIs) for Online Platform Success
โข Unit 3: User Engagement Metrics: Bounce Rate, Session Duration, and Pageviews
โข Unit 4: Conversion Metrics: Sign-ups, Sales, and Lead Generation
โข Unit 5: Customer Satisfaction Metrics: Net Promoter Score (NPS) and Customer Effort Score (CES)
โข Unit 6: Search Engine Optimization (SEO) Metrics: Organic Traffic, Keyword Rankings, and Backlinks
โข Unit 7: Social Media Metrics: Followers, Likes, Shares, and Comments
โข Unit 8: Email Marketing Metrics: Open Rates, Click-Through Rates, and Conversion Rates
โข Unit 9: A/B Testing and Experimentation for Performance Improvement
โข Unit 10: Data Visualization and Reporting for Performance Metrics
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