Certificate in Performance Metrics for Online Platforms

Name: Certificate in Performance Metrics for Online Platforms
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The Certificate in Performance Metrics for Online Platforms course is a powerful learning opportunity for professionals seeking to excel in the digital industry. This course emphasizes the importance of data-driven decision making, providing a solid foundation in performance metrics for online platforms.

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AboutThisCourse

With the rapid growth of online businesses, the demand for professionals skilled in performance metrics has surged. This course equips learners with essential skills to analyze, interpret, and apply key performance indicators (KPIs) for optimal online platform performance, thereby enhancing their career prospects. Through hands-on experiences and real-world examples, learners will gain a comprehensive understanding of KPIs, user behavior analytics, A/B testing, and conversion rate optimization. By the end of the course, learners will be able to make informed, data-centric decisions that drive online platform success, making them highly valuable assets in today's digital-focused job market.

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CourseDetails

• Unit 1: Introduction to Performance Metrics for Online Platforms
• Unit 2: Key Performance Indicators (KPIs) for Online Platform Success
• Unit 3: User Engagement Metrics: Bounce Rate, Session Duration, and Pageviews
• Unit 4: Conversion Metrics: Sign-ups, Sales, and Lead Generation
• Unit 5: Customer Satisfaction Metrics: Net Promoter Score (NPS) and Customer Effort Score (CES)
• Unit 6: Search Engine Optimization (SEO) Metrics: Organic Traffic, Keyword Rankings, and Backlinks
• Unit 7: Social Media Metrics: Followers, Likes, Shares, and Comments
• Unit 8: Email Marketing Metrics: Open Rates, Click-Through Rates, and Conversion Rates
• Unit 9: A/B Testing and Experimentation for Performance Improvement
• Unit 10: Data Visualization and Reporting for Performance Metrics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN PERFORMANCE METRICS FOR ONLINE PLATFORMS

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London College of Foreign Trade (LCFT)

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05 May 2025

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