Professional Certificate in Strategic Crisis Communication Planning and Execution
-- ViewingNowThe Professional Certificate in Strategic Crisis Communication Planning and Execution is a vital course that equips learners with the essential skills to manage and navigate through crises effectively. In today's rapidly changing world, organizations face various crises that can significantly impact their reputation, revenue, and stakeholder relationships.
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GBP £ 140
GBP £ 202
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Strategic Crisis Communication Planning: This unit covers the basics of creating a crisis communication plan, including identifying potential crises, setting communication goals, and determining key messages.
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Stakeholder Identification and Analysis: This unit focuses on identifying and analyzing stakeholders to determine their interests, expectations, and potential impact on the organization during a crisis.
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Crisis Communication Team and Roles: This unit covers the importance of having a crisis communication team and defining roles and responsibilities within the team.
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Message Development and Delivery: This unit focuses on developing clear, concise, and accurate messages that can be delivered through various channels during a crisis.
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Social Media and Digital Communication: This unit covers the use of social media and other digital communication channels during a crisis, including best practices for monitoring and responding to online conversations.
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Media Relations and Spokesperson Training: This unit covers working with the media during a crisis, including how to prepare spokespeople, conduct press conferences, and manage media inquiries.
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Monitoring and Evaluation: This unit focuses on monitoring the effectiveness of crisis communication efforts and evaluating the impact of the communication strategy.
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Ethics and Legal Considerations: This unit covers the ethical and legal considerations of crisis communication, including privacy, confidentiality, and defamation.
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Case Studies and Real-World Examples: This unit provides real-world examples and case studies of crisis communication planning and execution to illustrate best practices and potential challenges.
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Practical Exercises and Simulations: This unit includes practical exercises and simulations to help learners apply the concepts and skills covered in the course to real-world scenarios.
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