Global Certificate in Competitive Analysis: Growth Strategies

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The Global Certificate in Competitive Analysis: Growth Strategies is a comprehensive course designed to equip learners with essential skills for strategic decision-making and career advancement. This course focuses on the importance of competitive analysis and growth strategies in today's fast-paced business environment.

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Learners will gain a deep understanding of the key concepts, tools, and techniques used in competitive analysis and how to apply them to drive growth and success. With the increasing demand for strategic thinkers who can analyze market trends, identify growth opportunities, and develop effective strategies, this course is more relevant than ever. By completing this course, learners will be able to demonstrate their expertise in competitive analysis and growth strategies, making them stand out in a crowded job market and increasing their earning potential. Enroll today and take the first step towards a rewarding career in strategic planning, marketing, or business development!

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โ€ข Competitive Analysis Fundamentals: Understanding the Competitive Landscape, Competitive Forces, SWOT Analysis, PESTLE Analysis
โ€ข Market Research Techniques: Quantitative and Qualitative Research, Surveys, Focus Groups, Interviews
โ€ข Market Segmentation and Targeting: Demographics, Psychographics, Behavioral Segmentation, Target Market Selection
โ€ข Positioning and Differentiation: Creating a Unique Selling Proposition, Brand Positioning, Value Proposition
โ€ข Growth Strategies: Market Penetration, Market Development, Product Development, Diversification
โ€ข Competitive Intelligence: Gathering and Analyzing Competitive Data, Competitive Monitoring Tools and Techniques
โ€ข Strategic Planning: Setting Goals and Objectives, Developing Action Plans, Implementation and Control
โ€ข Scenario Planning: Anticipating Future Changes, Building Resilience, Adapting to New Market Conditions
โ€ข Competitive Strategy Frameworks: Porter's Five Forces, Blue Ocean Strategy, Value Chain Analysis
โ€ข Ethics in Competitive Analysis: Respecting Intellectual Property, Avoiding Deceptive Practices, Maintaining Professional Conduct

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GLOBAL CERTIFICATE IN COMPETITIVE ANALYSIS: GROWTH STRATEGIES
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London College of Foreign Trade (LCFT)
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05 May 2025
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