Global Certificate in Competitive Analysis: Growth Strategies
-- ViewingNowThe Global Certificate in Competitive Analysis: Growth Strategies is a comprehensive course designed to equip learners with essential skills for strategic decision-making and career advancement. This course focuses on the importance of competitive analysis and growth strategies in today's fast-paced business environment.
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โข Competitive Analysis Fundamentals: Understanding the Competitive Landscape, Competitive Forces, SWOT Analysis, PESTLE Analysis
โข Market Research Techniques: Quantitative and Qualitative Research, Surveys, Focus Groups, Interviews
โข Market Segmentation and Targeting: Demographics, Psychographics, Behavioral Segmentation, Target Market Selection
โข Positioning and Differentiation: Creating a Unique Selling Proposition, Brand Positioning, Value Proposition
โข Growth Strategies: Market Penetration, Market Development, Product Development, Diversification
โข Competitive Intelligence: Gathering and Analyzing Competitive Data, Competitive Monitoring Tools and Techniques
โข Strategic Planning: Setting Goals and Objectives, Developing Action Plans, Implementation and Control
โข Scenario Planning: Anticipating Future Changes, Building Resilience, Adapting to New Market Conditions
โข Competitive Strategy Frameworks: Porter's Five Forces, Blue Ocean Strategy, Value Chain Analysis
โข Ethics in Competitive Analysis: Respecting Intellectual Property, Avoiding Deceptive Practices, Maintaining Professional Conduct
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