Executive Development Programme in Display Ad Competitive Benchmarking
-- ViewingNowThe Executive Development Programme in Display Ad Competitive Benchmarking certificate course is a crucial training program designed to enhance your understanding of the display advertising landscape. This course addresses the increasing industry demand for professionals who can effectively analyze and interpret competitive data to optimize display ad strategies.
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โข Introduction to Display Ads: Understanding the basics of display ads, their types, and importance in digital marketing.
โข Market Analysis: Learning the techniques for analyzing the display ad market, identifying trends, and understanding the competitive landscape.
โข Competitive Benchmarking: Defining competitive benchmarking, its significance, and the process for benchmarking display ads.
โข Key Performance Indicators (KPIs): Identifying and measuring the key performance indicators for display ad campaigns.
โข Competitor Ad Analysis: Techniques for analyzing competitor ads, identifying their strengths and weaknesses, and using this information to improve your own campaigns.
โข SWOT Analysis: Understanding the SWOT analysis framework, and how to apply it to display ad campaigns.
โข Best Practices in Display Ad Competitive Benchmarking: Identifying the best practices in display ad competitive benchmarking, and learning how to apply them in real-world scenarios.
โข Advanced Benchmarking Techniques: Learning advanced benchmarking techniques, including predictive modeling and scenario planning.
โข Continuous Improvement: Understanding the importance of continuous improvement in display ad competitive benchmarking, and how to implement a process for ongoing improvement.
Note: This list of units is not exhaustive and can be customized based on the specific needs of the target audience and the program's objectives.
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