Executive Development Programme in Display Ad Competitive Benchmarking

Name: Executive Development Programme in Display Ad Competitive Benchmarking
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The Executive Development Programme in Display Ad Competitive Benchmarking certificate course is a crucial training program designed to enhance your understanding of the display advertising landscape. This course addresses the increasing industry demand for professionals who can effectively analyze and interpret competitive data to optimize display ad strategies.

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AboutThisCourse

Throughout the course, learners will develop essential skills in competitive benchmarking, enabling them to evaluate their own display ad performance against competitors and identify growth opportunities. By the end of the program, learners will be well-equipped to drive data-driven decision-making, providing their organizations with a competitive edge in the ever-evolving digital advertising industry. This course is ideal for marketing professionals, digital advertising specialists, and business leaders seeking to advance their careers in the field. By completing the Executive Development Programme in Display Ad Competitive Benchmarking, learners will demonstrate a commitment to continuous professional development and an expertise in this in-demand area.

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CourseDetails

• Introduction to Display Ads: Understanding the basics of display ads, their types, and importance in digital marketing.
• Market Analysis: Learning the techniques for analyzing the display ad market, identifying trends, and understanding the competitive landscape.
• Competitive Benchmarking: Defining competitive benchmarking, its significance, and the process for benchmarking display ads.
• Key Performance Indicators (KPIs): Identifying and measuring the key performance indicators for display ad campaigns.
• Competitor Ad Analysis: Techniques for analyzing competitor ads, identifying their strengths and weaknesses, and using this information to improve your own campaigns.
• SWOT Analysis: Understanding the SWOT analysis framework, and how to apply it to display ad campaigns.
• Best Practices in Display Ad Competitive Benchmarking: Identifying the best practices in display ad competitive benchmarking, and learning how to apply them in real-world scenarios.
• Advanced Benchmarking Techniques: Learning advanced benchmarking techniques, including predictive modeling and scenario planning.
• Continuous Improvement: Understanding the importance of continuous improvement in display ad competitive benchmarking, and how to implement a process for ongoing improvement.

Note: This list of units is not exhaustive and can be customized based on the specific needs of the target audience and the program's objectives.

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This section offers a 3D pie chart visualizing the demand for various executive roles in the UK, aligned with industry relevance and current job market trends. The data displayed includes roles like Digital Marketing Manager, Data Scientist, Product Manager, Business Development Manager, and User Experience Designer, with their respective market share. The Google Charts library is utilized to create this responsive, engaging, and informative visual for the Executive Development Programme in Display Ad Competitive Benchmarking.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD COMPETITIVE BENCHMARKING

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London College of Foreign Trade (LCFT)

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05 May 2025

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