Certificate in Advanced Display Advertising: Smart Systems
-- ViewingNowThe Certificate in Advanced Display Advertising: Smart Systems is a comprehensive course that focuses on cutting-edge display advertising techniques and technologies. In today's digital age, display advertising is a critical component of any successful marketing strategy, and this course provides learners with the essential skills they need to excel in this field.
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โข Unit 1: Introduction to Advanced Display Advertising & Smart Systems
โข Unit 2: Programmatic Advertising: Real-time Bidding & Automation
โข Unit 3: Audience Targeting & Segmentation Strategies
โข Unit 4: Cross-Device & Cross-Channel Advertising
โข Unit 5: Creative Design & Dynamic Advertising
โข Unit 6: Measuring Success: KPIs, Attribution Models, & Analytics
โข Unit 7: Advanced Bid Strategies & Optimization Techniques
โข Unit 8: Data-Driven Advertising & Audience Management Platforms
โข Unit 9: Emerging Trends: AI, Machine Learning & Voice Advertising
โข Unit 10: Compliance, Brand Safety & Ethical Considerations in Advertising
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