Certificate in Advanced Display Advertising: Smart Systems

Name: Certificate in Advanced Display Advertising: Smart Systems
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The Certificate in Advanced Display Advertising: Smart Systems is a comprehensive course that focuses on cutting-edge display advertising techniques and technologies. In today's digital age, display advertising is a critical component of any successful marketing strategy, and this course provides learners with the essential skills they need to excel in this field.

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AboutThisCourse

This course is designed to meet the growing industry demand for experts who can leverage smart systems to create effective display advertising campaigns. Learners will gain hands-on experience with the latest tools and technologies, including demand-side platforms, data management platforms, and ad exchanges. Upon completion of the course, learners will be able to design, implement, and optimize display advertising campaigns that deliver measurable results. This certification will equip learners with the skills they need to advance their careers in display advertising, making them valuable assets to any organization.

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CourseDetails

• Unit 1: Introduction to Advanced Display Advertising & Smart Systems
• Unit 2: Programmatic Advertising: Real-time Bidding & Automation
• Unit 3: Audience Targeting & Segmentation Strategies
• Unit 4: Cross-Device & Cross-Channel Advertising
• Unit 5: Creative Design & Dynamic Advertising
• Unit 6: Measuring Success: KPIs, Attribution Models, & Analytics
• Unit 7: Advanced Bid Strategies & Optimization Techniques
• Unit 8: Data-Driven Advertising & Audience Management Platforms
• Unit 9: Emerging Trends: AI, Machine Learning & Voice Advertising
• Unit 10: Compliance, Brand Safety & Ethical Considerations in Advertising

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN ADVANCED DISPLAY ADVERTISING: SMART SYSTEMS

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London College of Foreign Trade (LCFT)

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05 May 2025

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