Global Certificate in Ad Tech Performance Metrics
-- ViewingNowThe Global Certificate in Ad Tech Performance Metrics course is a comprehensive program designed to empower learners with the essential skills needed to excel in the ever-evolving advertising technology industry. This course focuses on the importance of data-driven decision-making and performance metrics, providing a solid foundation for professionals to optimize their digital advertising strategies.
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โข Ad Tech Performance Metrics Overview: Understanding Key Performance Indicators (KPIs), data-driven decision making, and the importance of performance metrics in Ad Tech. โข Impressions: Defining and measuring ad views, ad viewability, and the impact of ad placement and design on impressions. โข Clicks: Measuring user engagement through clicks, click-through rates (CTR), and understanding the importance of relevance and timing. โข Conversions: Defining and measuring conversions, conversion rates, and the impact of ad targeting, creative, and call-to-action on conversions. โข Cost Metrics: Understanding and measuring cost per impression (CPM), cost per click (CPC), cost per action (CPA), and their impact on return on investment (ROI). โข Attribution Modeling: Understanding and implementing different attribution models, cross-channel attribution, and the limitations of last-click attribution. โข Viewability and Ad Fraud: Defining and measuring viewability, ad fraud, and the impact of invalid traffic on ad performance metrics. โข Data Analysis and Visualization: Analyzing and visualizing Ad Tech performance data, data-driven decision making, and using data to improve ad performance.
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