Global Certificate in Ad Tech Performance Metrics

Name: Global Certificate in Ad Tech Performance Metrics
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The Global Certificate in Ad Tech Performance Metrics course is a comprehensive program designed to empower learners with the essential skills needed to excel in the ever-evolving advertising technology industry. This course focuses on the importance of data-driven decision-making and performance metrics, providing a solid foundation for professionals to optimize their digital advertising strategies.

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AboutThisCourse

In today's digital world, the demand for Ad Tech specialists is at an all-time high. By enrolling in this course, learners will gain a competitive edge, equipping themselves with the knowledge and expertise to measure, analyze, and optimize advertising campaigns effectively. The course curriculum covers key topics such as attribution modeling, cross-channel measurement, and data storytelling, enabling professionals to make informed decisions that drive business growth. Upon completion, learners will be able to demonstrate a deep understanding of Ad Tech performance metrics, showcasing their ability to drive impactful results and advance their careers in this dynamic field.

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CourseDetails

• Ad Tech Performance Metrics Overview: Understanding Key Performance Indicators (KPIs), data-driven decision making, and the importance of performance metrics in Ad Tech. • Impressions: Defining and measuring ad views, ad viewability, and the impact of ad placement and design on impressions. • Clicks: Measuring user engagement through clicks, click-through rates (CTR), and understanding the importance of relevance and timing. • Conversions: Defining and measuring conversions, conversion rates, and the impact of ad targeting, creative, and call-to-action on conversions. • Cost Metrics: Understanding and measuring cost per impression (CPM), cost per click (CPC), cost per action (CPA), and their impact on return on investment (ROI). • Attribution Modeling: Understanding and implementing different attribution models, cross-channel attribution, and the limitations of last-click attribution. • Viewability and Ad Fraud: Defining and measuring viewability, ad fraud, and the impact of invalid traffic on ad performance metrics. • Data Analysis and Visualization: Analyzing and visualizing Ad Tech performance data, data-driven decision making, and using data to improve ad performance.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TECH PERFORMANCE METRICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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