Certificate in Display Ad Conversion Techniques
-- ViewingNowThe Certificate in Display Ad Conversion Techniques is a comprehensive course designed to enhance your skills in creating and optimizing display ads for higher conversion rates. This course highlights the importance of display ads in digital marketing campaigns and how they can significantly contribute to business growth.
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GBP £ 140
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โข Display Ad Fundamentals: Understanding the basics of display ads, including their purpose, formats, and sizes. โข Targeting Techniques: Learning about audience targeting, contextual targeting, and remarketing to optimize ad delivery. โข Creative Best Practices: Exploring the principles of effective ad design, including copywriting, visuals, and calls-to-action. โข Conversion Tracking: Implementing and managing conversion tracking pixels to measure the success of display ad campaigns. โข Attribution Models: Understanding the different attribution models and how they impact the evaluation of display ad performance. โข A/B Testing: Designing and implementing A/B tests to optimize display ad creative, targeting, and bidding strategies. โข Programmatic Advertising: Learning about programmatic advertising, real-time bidding, and how to use demand-side platforms. โข Ad Fraud and Viewability: Understanding the challenges of ad fraud and viewability, and how to mitigate their impact on display ad campaigns. โข Data Analysis: Analyzing display ad performance data to make informed decisions and improve campaign results.
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