Certificate in Display Ad Conversion Techniques

Name: Certificate in Display Ad Conversion Techniques
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The Certificate in Display Ad Conversion Techniques is a comprehensive course designed to enhance your skills in creating and optimizing display ads for higher conversion rates. This course highlights the importance of display ads in digital marketing campaigns and how they can significantly contribute to business growth.

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AboutThisCourse

In this digital age, display ad conversion techniques are in high demand as businesses continuously strive to improve their online presence and return on investment (ROI). By enrolling in this course, you will gain essential skills in display ad creation, optimization, and analysis, thereby increasing your value in the job market. This certificate course equips learners with the necessary tools and techniques to create compelling display ads that drive traffic, generate leads, and convert prospects into customers. By the end of this course, you will have the skills to design effective display ad campaigns, measure their success, and make data-driven decisions for continuous improvement, ultimately advancing your career in digital marketing.

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CourseDetails

• Display Ad Fundamentals: Understanding the basics of display ads, including their purpose, formats, and sizes. • Targeting Techniques: Learning about audience targeting, contextual targeting, and remarketing to optimize ad delivery. • Creative Best Practices: Exploring the principles of effective ad design, including copywriting, visuals, and calls-to-action. • Conversion Tracking: Implementing and managing conversion tracking pixels to measure the success of display ad campaigns. • Attribution Models: Understanding the different attribution models and how they impact the evaluation of display ad performance. • A/B Testing: Designing and implementing A/B tests to optimize display ad creative, targeting, and bidding strategies. • Programmatic Advertising: Learning about programmatic advertising, real-time bidding, and how to use demand-side platforms. • Ad Fraud and Viewability: Understanding the challenges of ad fraud and viewability, and how to mitigate their impact on display ad campaigns. • Data Analysis: Analyzing display ad performance data to make informed decisions and improve campaign results.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY AD CONVERSION TECHNIQUES

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London College of Foreign Trade (LCFT)

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05 May 2025

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