Certificate in Display Ads Targeting Strategies: Smart Systems

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The Certificate in Display Ads Targeting Strategies: Smart Systems is a comprehensive course designed to empower learners with the essential skills required for effective display ads targeting. This program focuses on teaching smart systems that optimize ad campaigns, ensuring maximum reach and engagement.

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In today's digital age, display ads targeting is a critical aspect of digital marketing, with businesses increasingly relying on data-driven strategies to reach their target audience. This course is crucial for individuals seeking to advance their careers in this field, as it provides hands-on experience with the latest targeting technologies and strategies. By the end of this course, learners will be equipped with the skills to create and manage display ad campaigns that deliver results. They will have a deep understanding of programmatic advertising, audience segmentation, and real-time bidding, making them valuable assets in any digital marketing team. With the growing demand for digital marketing professionals, this course offers a valuable opportunity for learners to enhance their skill set and stay ahead in the competitive job market.

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โ€ข Understanding Display Advertising · Explanation of display ads, their importance, and benefits
โ€ข Audience Segmentation for Display Ads · Demographics, interests, behaviors, and psychographics
โ€ข Display Ad Formats · Banner ads, rich media ads, native ads, and video ads
โ€ข Programmatic Advertising · Real-time bidding, automated ad buying, and private marketplaces
โ€ข Retargeting & Remarketing Strategies · Pixel-based and list-based retargeting, and remarketing
โ€ข Contextual Targeting · Placement targeting, keyword targeting, and topic targeting
โ€ข Geo-Targeting · Location-based advertising, IP targeting, and GPS targeting
โ€ข Cross-Device Targeting · Multi-device user journey, device graphs, and cross-device tracking
โ€ข Performance Metrics · Impressions, clicks, click-through rates, conversions, and return on investment
โ€ข Smart Display Ads Targeting · Advanced targeting strategies, machine learning, and AI-powered optimization

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CERTIFICATE IN DISPLAY ADS TARGETING STRATEGIES: SMART SYSTEMS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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