Certificate in Display Ads Targeting Strategies: Smart Systems
-- ViewingNowThe Certificate in Display Ads Targeting Strategies: Smart Systems is a comprehensive course designed to empower learners with the essential skills required for effective display ads targeting. This program focuses on teaching smart systems that optimize ad campaigns, ensuring maximum reach and engagement.
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โข Understanding Display Advertising · Explanation of display ads, their importance, and benefits
โข Audience Segmentation for Display Ads · Demographics, interests, behaviors, and psychographics
โข Display Ad Formats · Banner ads, rich media ads, native ads, and video ads
โข Programmatic Advertising · Real-time bidding, automated ad buying, and private marketplaces
โข Retargeting & Remarketing Strategies · Pixel-based and list-based retargeting, and remarketing
โข Contextual Targeting · Placement targeting, keyword targeting, and topic targeting
โข Geo-Targeting · Location-based advertising, IP targeting, and GPS targeting
โข Cross-Device Targeting · Multi-device user journey, device graphs, and cross-device tracking
โข Performance Metrics · Impressions, clicks, click-through rates, conversions, and return on investment
โข Smart Display Ads Targeting · Advanced targeting strategies, machine learning, and AI-powered optimization
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