Executive Development Programme in Functional Sportswear Innovation
-- ViewingNowThe Executive Development Programme in Functional Sportswear Innovation is a certificate course designed to meet the growing demand for experts in the sportswear industry. This program emphasizes the importance of functional sportswear, a rapidly expanding segment, and equips learners with essential skills for career advancement.
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โข Innovation Management: Understanding the innovation process, from ideation to commercialization, with a focus on the unique challenges and opportunities in the functional sportswear industry.
โข Functional Fabrics: Exploring the properties and applications of advanced textiles, including moisture management, temperature regulation, and breathability.
โข Product Design and Development: Learning the best practices for designing and developing functional sportswear products that meet the needs of athletes and active consumers.
โข Performance Testing and Evaluation: Understanding the methods and protocols for evaluating the performance of functional sportswear, including lab testing and field testing.
โข Sustainability in Sportswear: Examining the environmental and social impacts of the sportswear industry, and exploring strategies for making functional sportswear more sustainable.
โข Marketing and Branding: Learning how to effectively market and brand functional sportswear products, including positioning, messaging, and go-to-market strategies.
โข Supply Chain Management: Understanding the complex supply chains involved in the production of functional sportswear, and learning how to manage them effectively.
โข Regulations and Compliance: Navigating the regulations and compliance issues in the functional sportswear industry, including chemical management, labeling, and product safety.
โข E-commerce and Digital Marketing: Leveraging e-commerce and digital marketing strategies to reach and engage with active consumers, and drive sales of functional sportswear products.
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