Executive Development Programme in Functional Sportswear Innovation
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⢠Innovation Management: Understanding the innovation process, from ideation to commercialization, with a focus on the unique challenges and opportunities in the functional sportswear industry.
⢠Functional Fabrics: Exploring the properties and applications of advanced textiles, including moisture management, temperature regulation, and breathability.
⢠Product Design and Development: Learning the best practices for designing and developing functional sportswear products that meet the needs of athletes and active consumers.
⢠Performance Testing and Evaluation: Understanding the methods and protocols for evaluating the performance of functional sportswear, including lab testing and field testing.
⢠Sustainability in Sportswear: Examining the environmental and social impacts of the sportswear industry, and exploring strategies for making functional sportswear more sustainable.
⢠Marketing and Branding: Learning how to effectively market and brand functional sportswear products, including positioning, messaging, and go-to-market strategies.
⢠Supply Chain Management: Understanding the complex supply chains involved in the production of functional sportswear, and learning how to manage them effectively.
⢠Regulations and Compliance: Navigating the regulations and compliance issues in the functional sportswear industry, including chemical management, labeling, and product safety.
⢠E-commerce and Digital Marketing: Leveraging e-commerce and digital marketing strategies to reach and engage with active consumers, and drive sales of functional sportswear products.
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