Executive Development Programme in Marketing Plan Essentials
-- ViewingNowThe Executive Development Programme in Marketing Plan Essentials is a certificate course designed to empower professionals with the necessary skills to create effective marketing plans. In today's fast-paced business world, the ability to develop and implement successful marketing strategies is crucial for career advancement and organizational growth.
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โข Marketing Plan Basics: Understanding the purpose, components, and benefits of a marketing plan.
โข Market Research: Identifying and analyzing target markets, competitors, and market trends.
โข Target Market Segmentation: Defining and segmenting target markets based on demographics, psychographics, behavior, and geographics.
โข Brand Strategy: Developing a unique and compelling brand positioning and messaging.
โข Product Marketing: Creating a product marketing plan, including product features, benefits, and positioning.
โข Content Marketing: Planning, creating, and distributing valuable and relevant content to attract and retain a clearly defined audience.
โข Digital Marketing: Leveraging digital channels, such as social media, email, and search engines, to reach and engage customers.
โข Marketing Metrics: Measuring and analyzing marketing performance using metrics, such as customer acquisition cost, lifetime value, and return on investment.
โข Marketing Budgeting: Allocating and managing marketing resources effectively to maximize ROI.
โข Marketing Integration: Integrating marketing efforts across channels and teams to create a cohesive and effective marketing strategy.
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