Executive Development Programme in Marketing Plan Essentials

Name: Executive Development Programme in Marketing Plan Essentials
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The Executive Development Programme in Marketing Plan Essentials is a certificate course designed to empower professionals with the necessary skills to create effective marketing plans. In today's fast-paced business world, the ability to develop and implement successful marketing strategies is crucial for career advancement and organizational growth.

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AboutThisCourse

This programme is in high industry demand, as it provides learners with a comprehensive understanding of marketing principles, consumer behavior, market research, and strategic planning. By gaining these essential skills, professionals can make informed decisions, allocate resources wisely, and measure the impact of their marketing efforts. Enrolling in this course will equip learners with the tools and techniques needed to excel in marketing roles, enabling them to stay competitive and innovative in the ever-evolving marketplace. By completing the Executive Development Programme in Marketing Plan Essentials, professionals will enhance their credibility, broaden their skillset, and increase their value to their organizations.

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CourseDetails

• Marketing Plan Basics: Understanding the purpose, components, and benefits of a marketing plan.
• Market Research: Identifying and analyzing target markets, competitors, and market trends.
• Target Market Segmentation: Defining and segmenting target markets based on demographics, psychographics, behavior, and geographics.
• Brand Strategy: Developing a unique and compelling brand positioning and messaging.
• Product Marketing: Creating a product marketing plan, including product features, benefits, and positioning.
• Content Marketing: Planning, creating, and distributing valuable and relevant content to attract and retain a clearly defined audience.
• Digital Marketing: Leveraging digital channels, such as social media, email, and search engines, to reach and engage customers.
• Marketing Metrics: Measuring and analyzing marketing performance using metrics, such as customer acquisition cost, lifetime value, and return on investment.
• Marketing Budgeting: Allocating and managing marketing resources effectively to maximize ROI.
• Marketing Integration: Integrating marketing efforts across channels and teams to create a cohesive and effective marketing strategy.

CareerPath

In this Executive Development Programme, we'll focus on the most sought-after marketing roles, backed by current job market trends and salary ranges in the UK. As a versatile professional, you'll have a comprehensive understanding of these positions and their corresponding skill demands. The 3D pie chart above illustrates six prominent marketing roles and their market shares. The Digital Marketing Manager leads the pack with 25.5%, followed closely by the SEO Specialist at 20.3%. Content Marketing Specialists and Social Media Managers account for 18.8% and 16.7%, respectively. Marketing Analysts and Email Marketing Specialists hold 15.5% and 13.2%, respectively. Keep in mind that these roles and figures are subject to fluctuations due to various factors, such as market conditions, industry shifts, and technological advancements. By staying up-to-date with these changes, you can ensure your Executive Development Programme remains relevant and valuable.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING PLAN ESSENTIALS

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London College of Foreign Trade (LCFT)

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05 May 2025

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