Executive Development Programme in Offer Copywriting Skills

Name: Executive Development Programme in Offer Copywriting Skills
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The Executive Development Programme in Offer Copywriting Skills is a certificate course designed to empower professionals with the ability to craft compelling and effective sales copy. In an era where businesses compete for customer attention, this course is more important than ever.

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AboutThisCourse

It provides learners with the essential skills to create persuasive and engaging content that drives sales and conversions. With the increasing demand for digital marketing and e-commerce, the need for skilled offer copywriters is at an all-time high. This course equips learners with the tools and techniques to meet this industry demand, providing a competitive edge in the job market. Through this programme, learners will gain a comprehensive understanding of the principles of offer copywriting, including how to write headlines, create persuasive bullet points, and structure sales copy for maximum impact. They will also learn how to conduct market research, analyze customer data, and optimize copy for SEO. By the end of this course, learners will have gained the essential skills for career advancement in offer copywriting, enabling them to create compelling sales copy that drives results and revenue.

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CourseDetails

• Unit 1: Introduction to Offer Copywriting
• Unit 2: Understanding the Target Audience
• Unit 3: Crafting Compelling Headlines
• Unit 4: Highlighting Benefits and Features
• Unit 5: Writing Persuasive Calls-to-Action
• Unit 6: Creating Urgency and Scarcity
• Unit 7: Utilizing Storytelling Techniques
• Unit 8: Analyzing and Improving Existing Copy
• Unit 9: A/B Testing and Optimization
• Unit 10: Legal and Ethical Considerations in Offer Copywriting

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN OFFER COPYWRITING SKILLS

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London College of Foreign Trade (LCFT)

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05 May 2025

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