Executive Development Programme in Offer Copywriting Skills
-- ViewingNowThe Executive Development Programme in Offer Copywriting Skills is a certificate course designed to empower professionals with the ability to craft compelling and effective sales copy. In an era where businesses compete for customer attention, this course is more important than ever.
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โข Unit 1: Introduction to Offer Copywriting
โข Unit 2: Understanding the Target Audience
โข Unit 3: Crafting Compelling Headlines
โข Unit 4: Highlighting Benefits and Features
โข Unit 5: Writing Persuasive Calls-to-Action
โข Unit 6: Creating Urgency and Scarcity
โข Unit 7: Utilizing Storytelling Techniques
โข Unit 8: Analyzing and Improving Existing Copy
โข Unit 9: A/B Testing and Optimization
โข Unit 10: Legal and Ethical Considerations in Offer Copywriting
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