Executive Development Programme in Pricing Tactics Evaluation

Name: Executive Development Programme in Pricing Tactics Evaluation
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The Executive Development Programme in Pricing Tactics Evaluation is a certificate course designed to empower professionals with the essential skills to drive strategic pricing decisions. In today's competitive business landscape, understanding the nuances of pricing is crucial for revenue growth and profitability.

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AboutThisCourse

This course focuses on the importance of pricing tactics evaluation and its impact on business performance. With industry-demand for pricing professionals on the rise, this programme equips learners with the latest tools, techniques, and methodologies to optimize pricing strategies. It offers a comprehensive curriculum covering topics such as price setting, discounting, segmentation, and pricing psychology. Through real-world case studies, interactive discussions, and practical exercises, learners gain hands-on experience in pricing analysis and decision-making. By completing this course, professionals can enhance their career prospects and contribute more effectively to their organization's bottom line. They will develop a deep understanding of pricing concepts, learn how to evaluate pricing tactics, and gain the ability to communicate pricing strategies to stakeholders. This certificate course is an excellent opportunity for professionals to advance their careers in pricing and revenue management.

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CourseDetails

• Fundamentals of Pricing Tactics: Understanding the basics of pricing strategies, including cost-plus pricing, value-based pricing, and competitive pricing.
• Pricing Psychology: Exploring how customers perceive and react to prices, and how to use pricing to influence customer behavior.
• Price Differentiation: Learning how to price products and services differently for different market segments, and how to use price discrimination to maximize revenue.
• Pricing Analytics: Analyzing pricing data to make informed decisions about pricing tactics, and using data visualization tools to communicate pricing insights.
• Pricing in Competitive Markets: Understanding how to price products and services in highly competitive markets, and how to use pricing to differentiate from competitors.
• Pricing for New Products: Learning how to price new products and services, including how to use price skimming and penetration pricing tactics.
• Pricing in Global Markets: Exploring the challenges of pricing in global markets, including currency fluctuations, tariffs, and cultural differences.
• Pricing Ethics: Understanding the ethical considerations of pricing tactics, including price gouging, deceptive pricing, and predatory pricing.
• Pricing Implementation: Learning how to implement new pricing tactics, including how to communicate price changes to customers and how to monitor the impact of pricing changes.

CareerPath

The Executive Development Programme in Pricing Tactics Evaluation is an advanced course designed for professionals looking to enhance their pricing skills and stay updated on the latest job market trends, salary ranges, and skill demand in the UK. In this programme, participants will learn about the following roles: - **Pricing Analyst**: The most common role in the industry, with 40% of the market share. Pricing Analysts focus on data analysis and market research to optimize pricing strategies. - **Pricing Manager**: A mid-level role responsible for managing pricing teams, with 30% of the market share. Pricing Managers ensure effective pricing strategies and communication with other departments. - **Pricing Strategist**: This role focuses on long-term planning and innovation, with a 20% market share. Pricing Strategists anticipate market changes and develop creative pricing solutions. - **Senior Pricing Executive**: A leadership position accounting for 10% of the market share. Senior Pricing Executives oversee the development and implementation of company-wide pricing strategies. With this programme, participants will gain the skills and knowledge necessary to advance their careers in the UK's competitive pricing sector.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PRICING TACTICS EVALUATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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