Executive Development Programme in Pricing Tactics Evaluation
-- ViewingNowThe Executive Development Programme in Pricing Tactics Evaluation is a certificate course designed to empower professionals with the essential skills to drive strategic pricing decisions. In today's competitive business landscape, understanding the nuances of pricing is crucial for revenue growth and profitability.
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โข Fundamentals of Pricing Tactics: Understanding the basics of pricing strategies, including cost-plus pricing, value-based pricing, and competitive pricing.
โข Pricing Psychology: Exploring how customers perceive and react to prices, and how to use pricing to influence customer behavior.
โข Price Differentiation: Learning how to price products and services differently for different market segments, and how to use price discrimination to maximize revenue.
โข Pricing Analytics: Analyzing pricing data to make informed decisions about pricing tactics, and using data visualization tools to communicate pricing insights.
โข Pricing in Competitive Markets: Understanding how to price products and services in highly competitive markets, and how to use pricing to differentiate from competitors.
โข Pricing for New Products: Learning how to price new products and services, including how to use price skimming and penetration pricing tactics.
โข Pricing in Global Markets: Exploring the challenges of pricing in global markets, including currency fluctuations, tariffs, and cultural differences.
โข Pricing Ethics: Understanding the ethical considerations of pricing tactics, including price gouging, deceptive pricing, and predatory pricing.
โข Pricing Implementation: Learning how to implement new pricing tactics, including how to communicate price changes to customers and how to monitor the impact of pricing changes.
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