Advanced Certificate in Brand Positioning Strategies: Competitive Landscape

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The Advanced Certificate in Brand Positioning Strategies: Competitive Landscape course is a comprehensive program designed to equip learners with essential skills in brand positioning. In today's highly competitive business landscape, understanding how to differentiate a brand and make it stand out is crucial for career advancement.

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AboutThisCourse

This course focuses on the importance of competitive landscape analysis, market segmentation, targeting, and positioning. Learners will gain hands-on experience in conducting market research, analyzing consumer behavior, and developing effective brand positioning strategies that drive business growth. With a strong emphasis on practical application, this course is highly relevant to marketing professionals, brand managers, business owners, and anyone looking to advance their career in branding and marketing. By completing this course, learners will not only gain a deep understanding of brand positioning strategies but also develop the skills necessary to succeed in today's fast-paced business environment.

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CourseDetails

• Unit 1: Introduction to Brand Positioning Strategies in a Competitive Landscape
• Unit 2: Understanding the Competitive Landscape and Market Dynamics
• Unit 3: Competitive Analysis: SWOT and PESTLE Analysis
• Unit 4: Brand Positioning Map and Matrix: Tools and Techniques
• Unit 5: Creating Unique Selling Propositions (USPs) and Value Propositions
• Unit 6: Target Audience Analysis and Segmentation Strategies
• Unit 7: Strategies for Competitive Differentiation and Brand Distinctiveness
• Unit 8: Brand Positioning in Digital Marketing and Social Media
• Unit 9: Measuring and Evaluating Brand Positioning Strategies
• Unit 10: Case Studies and Best Practices in Advanced Brand Positioning Strategies

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN BRAND POSITIONING STRATEGIES: COMPETITIVE LANDSCAPE
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London College of Foreign Trade (LCFT)
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05 May 2025
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