Advanced Certificate in Brand Positioning Strategies: Competitive Landscape
-- ViewingNowThe Advanced Certificate in Brand Positioning Strategies: Competitive Landscape course is a comprehensive program designed to equip learners with essential skills in brand positioning. In today's highly competitive business landscape, understanding how to differentiate a brand and make it stand out is crucial for career advancement.
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โข Unit 1: Introduction to Brand Positioning Strategies in a Competitive Landscape
โข Unit 2: Understanding the Competitive Landscape and Market Dynamics
โข Unit 3: Competitive Analysis: SWOT and PESTLE Analysis
โข Unit 4: Brand Positioning Map and Matrix: Tools and Techniques
โข Unit 5: Creating Unique Selling Propositions (USPs) and Value Propositions
โข Unit 6: Target Audience Analysis and Segmentation Strategies
โข Unit 7: Strategies for Competitive Differentiation and Brand Distinctiveness
โข Unit 8: Brand Positioning in Digital Marketing and Social Media
โข Unit 9: Measuring and Evaluating Brand Positioning Strategies
โข Unit 10: Case Studies and Best Practices in Advanced Brand Positioning Strategies
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