Executive Development Programme in Pricing Tactic Development
-- ViewingNowThe Executive Development Programme in Pricing Tactic Development is a certificate course designed to empower professionals with the essential skills to drive strategic pricing decisions. In today's competitive business landscape, pricing tactics significantly impact a company's bottom line, making this course increasingly important.
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โข Pricing Strategies: Understanding the various pricing strategies and their impact on profitability, market share, and customer perception. Includes cost-plus pricing, value-based pricing, competitive pricing, and dynamic pricing.
โข Psychology of Pricing: Exploring the human factors that influence how customers perceive and respond to prices. Learn how to use pricing to create value, encourage sales, and shape customer behavior.
โข Pricing Tactics: Developing effective pricing tactics for different market conditions, product life cycles, and competitive scenarios. Includes discounts, promotions, bundling, and price fencing.
โข Pricing Analytics: Using data analysis and modeling techniques to optimize pricing decisions. Learn how to use price elasticity, customer lifetime value, and other metrics to inform pricing tactics.
โข Pricing Implementation: Planning and executing pricing changes in a complex organizational context. Includes change management, stakeholder communication, and organizational alignment.
โข Pricing Metrics: Measuring and tracking the performance of pricing tactics. Learn how to use key performance indicators (KPIs) to evaluate pricing effectiveness and adjust tactics accordingly.
โข Pricing in Global Markets: Adapting pricing strategies and tactics for different cultural, economic, and regulatory contexts. Includes currency fluctuations, tariffs, and other global market forces.
โข Pricing Ethics: Understanding the ethical considerations of pricing and avoiding common pitfalls, such as price gouging, discrimination, and deceptive pricing.
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- ProficiencyEnglish
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- ThreeFourHoursPerWeek
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