Executive Development Programme in Market Intelligence: Competitive Strategies

Name: Executive Development Programme in Market Intelligence: Competitive Strategies
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The Executive Development Programme in Market Intelligence: Competitive Strategies certificate course is a vital program designed to empower professionals with the skills necessary to excel in today's data-driven business environment. This course addresses the increasing industry demand for experts who can analyze market trends, understand competitors, and develop effective competitive strategies.

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AboutThisCourse

Through this program, learners will gain essential skills in market research, data analysis, and strategic planning. They will learn how to gather and interpret market data, evaluate competitive landscapes, and develop actionable insights to drive business growth. The course also covers critical topics such as market segmentation, positioning, and go-to-market strategies. By completing this program, learners will be equipped with the skills and knowledge necessary to make informed business decisions, drive innovation, and gain a competitive edge in their respective industries. This course is an excellent opportunity for professionals looking to advance their careers and stay ahead in the ever-evolving market landscape.

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CourseDetails

• Market Intelligence Fundamentals: Understanding the market intelligence landscape, data collection methods, and competitive analysis techniques.
• Competitive Strategies: Exploring different competitive strategies such as cost leadership, differentiation, and focus strategy. Analyzing the pros and cons of each strategy.
• Market Research and Insights: Conducting market research, interpreting data, and generating insights for decision-making.
• SWOT Analysis: Performing a SWOT analysis to identify strengths, weaknesses, opportunities, and threats for a business.
• Porter's Five Forces: Applying Michael Porter's Five Forces model to evaluate the competitiveness of an industry.
• Market Segmentation: Segmenting markets based on customer needs, behaviors, and preferences.
• Product Positioning: Positioning products to appeal to target customers and differentiate from competitors.
• Marketing Analytics: Analyzing marketing data to measure performance, optimize campaigns, and improve ROI.
• Strategic Planning: Developing strategic plans that align with business goals and leverage market intelligence.
• Change Management: Implementing changes in the organization, managing resistance, and ensuring successful adoption.

CareerPath

The Executive Development Programme in Market Intelligence: Competitive Strategies is tailored to meet the growing demand for professionals skilled in market research, competitive analysis, business intelligence, and data science. This programme equips participants with the latest tools and techniques to gather, analyze, and interpret data, turning it into actionable insights for strategic decision-making. In this dynamic field, market research analysts form the backbone of any market intelligence operation. With a 45% share of the market, these professionals are essential for collecting and analyzing data on consumers, competitors, and market conditions, and using that data to help companies make informed business decisions. Competitive intelligence analysts are another vital role in the market intelligence landscape, accounting for 30% of the market. These professionals focus on gathering and analyzing information on competitors, helping organizations to stay ahead in their respective markets. Business intelligence developers are responsible for designing, developing, and maintaining business intelligence systems, tools, and frameworks. With a 20% market share, these professionals enable organizations to leverage data to improve decision-making, optimize operations, and drive growth. Rounding out the market intelligence roles is the data scientist, accounting for 5% of the market. As experts in statistical analysis, machine learning, and predictive modeling, data scientists play a crucial role in helping organizations to make sense of their data and unlock hidden insights.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET INTELLIGENCE: COMPETITIVE STRATEGIES

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London College of Foreign Trade (LCFT)

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05 May 2025

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