Global Certificate in Competitive Market Research Approaches

Name: Global Certificate in Competitive Market Research Approaches
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The Global Certificate in Competitive Market Research Approaches is a comprehensive course designed to empower learners with essential skills for success in the dynamic world of market research. This certificate program highlights the importance of data-driven decision-making and its impact on business growth, providing a solid understanding of various market research techniques, tools, and strategies.

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AboutThisCourse

In today's data-driven economy, the demand for skilled market research professionals is at an all-time high. This course equips learners with the necessary skills to meet industry needs, providing a competitive edge in career advancement. Learners will gain hands-on experience with cutting-edge market research tools, learn how to design effective research studies, and interpret and communicate research findings to key stakeholders. By completing this course, learners will be able to demonstrate a deep understanding of the market research landscape, enabling them to make informed decisions and drive business success. This course is an invaluable investment for current or aspiring market research professionals seeking to advance their careers and make a meaningful impact in their organizations.

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CourseDetails

• Market Research Fundamentals: Understanding the basics of market research, including its importance, methods, and applications.
• Competitive Analysis: Identifying and analyzing competitors, their strengths, weaknesses, opportunities, and threats (SWOT analysis).
• Market Segmentation and Targeting: Dividing markets into segments and choosing the most profitable targets for a business.
• Primary Research Methods: Designing and implementing surveys, interviews, focus groups, and observations for data collection.
• Secondary Research Methods: Utilizing existing sources of information, such as government databases, industry reports, and academic studies.
• Data Analysis Techniques: Analyzing quantitative and qualitative data using statistical methods and thematic coding.
• Market Trends and Forecasting: Identifying and predicting market trends, using techniques such as regression analysis and scenario planning.
• Ethics in Market Research: Ensuring that market research is conducted ethically and responsibly, protecting the privacy and confidentiality of research participants.

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN COMPETITIVE MARKET RESEARCH APPROACHES

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London College of Foreign Trade (LCFT)

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05 May 2025

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