Global Certificate in Competitive Market Research Approaches
-- ViewingNowThe Global Certificate in Competitive Market Research Approaches is a comprehensive course designed to empower learners with essential skills for success in the dynamic world of market research. This certificate program highlights the importance of data-driven decision-making and its impact on business growth, providing a solid understanding of various market research techniques, tools, and strategies.
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โข Market Research Fundamentals: Understanding the basics of market research, including its importance, methods, and applications.
โข Competitive Analysis: Identifying and analyzing competitors, their strengths, weaknesses, opportunities, and threats (SWOT analysis).
โข Market Segmentation and Targeting: Dividing markets into segments and choosing the most profitable targets for a business.
โข Primary Research Methods: Designing and implementing surveys, interviews, focus groups, and observations for data collection.
โข Secondary Research Methods: Utilizing existing sources of information, such as government databases, industry reports, and academic studies.
โข Data Analysis Techniques: Analyzing quantitative and qualitative data using statistical methods and thematic coding.
โข Market Trends and Forecasting: Identifying and predicting market trends, using techniques such as regression analysis and scenario planning.
โข Ethics in Market Research: Ensuring that market research is conducted ethically and responsibly, protecting the privacy and confidentiality of research participants.
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