Executive Development Programme in Digital Marketing Strategy: Market Positioning

Name: Executive Development Programme in Digital Marketing Strategy: Market Positioning
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The Executive Development Programme in Digital Marketing Strategy: Market Positioning certificate course is a comprehensive training program designed to enhance your digital marketing skills and market positioning strategies. This course is crucial in today's technology-driven world, where businesses compete in the digital landscape to reach their target audience and gain a competitive advantage.

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AboutThisCourse

With a focus on industry demand, this program equips learners with essential skills to succeed in digital marketing, such as search engine optimization (SEO), social media marketing, content marketing, and data analytics. By gaining a deep understanding of these concepts, learners can develop effective marketing strategies that drive growth, increase brand awareness, and improve customer engagement. By completing this course, learners will be able to demonstrate their expertise in digital marketing strategy, making them highly sought after in various industries. This program offers a unique opportunity for career advancement, enabling learners to take on leadership roles and drive business success through effective digital marketing initiatives.

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CourseDetails

• Unit 1: Introduction to Digital Marketing Strategy

• Unit 2: Understanding the Digital Landscape

• Unit 3: Digital Marketing Channels

• Unit 4: Targeting and Segmentation in Digital Marketing

• Unit 5: Digital Marketing Analytics

• Unit 6: Content Marketing Strategy

• Unit 7: SEO and SEM Fundamentals

• Unit 8: Social Media Marketing

• Unit 9: Email Marketing

• Unit 10: Market Positioning in Digital Marketing Strategy

CareerPath

The digital marketing landscape is constantly evolving, and professionals must stay updated with the latest trends and strategies. Our Executive Development Programme in Digital Marketing Strategy focuses on market positioning, providing insights into the most sought-after roles in the UK market. The 3D pie chart above showcases the percentage distribution of popular digital marketing roles, highlighting the demand for each position. 1. **Digital Marketing Manager:** A digital marketing manager oversees an organization's overall digital marketing strategy, ensuring alignment with business goals and optimizing campaigns for maximum ROI. 2. **SEO Specialist:** SEO specialists focus on improving a website's visibility on search engines like Google, driving organic traffic and enhancing online presence. 3. **Content Marketing Specialist:** Content marketing specialists create and distribute valuable, relevant, and consistent content to engage and convert a target audience, driving growth and brand awareness. 4. **Social Media Manager:** Social media managers plan, execute, and manage a brand's social media strategy, nurturing a strong online community and boosting brand engagement. 5. **PPC Specialist:** PPC specialists manage and optimize paid advertising campaigns, using platforms like Google Ads to drive targeted traffic and conversions. By focusing on these in-demand roles, our Executive Development Programme in Digital Marketing Strategy: Market Positioning equips professionals with the skills they need to excel in the ever-changing digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL MARKETING STRATEGY: MARKET POSITIONING

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London College of Foreign Trade (LCFT)

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05 May 2025

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