Executive Development Programme in Digital Marketing Strategy: Market Positioning

-- viewing now

The Executive Development Programme in Digital Marketing Strategy: Market Positioning certificate course is a comprehensive training program designed to enhance your digital marketing skills and market positioning strategies. This course is crucial in today's technology-driven world, where businesses compete in the digital landscape to reach their target audience and gain a competitive advantage.

5.0
Based on 5,463 reviews

7,005+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

With a focus on industry demand, this program equips learners with essential skills to succeed in digital marketing, such as search engine optimization (SEO), social media marketing, content marketing, and data analytics. By gaining a deep understanding of these concepts, learners can develop effective marketing strategies that drive growth, increase brand awareness, and improve customer engagement. By completing this course, learners will be able to demonstrate their expertise in digital marketing strategy, making them highly sought after in various industries. This program offers a unique opportunity for career advancement, enabling learners to take on leadership roles and drive business success through effective digital marketing initiatives.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Unit 1: Introduction to Digital Marketing Strategy

Unit 2: Understanding the Digital Landscape

Unit 3: Digital Marketing Channels

Unit 4: Targeting and Segmentation in Digital Marketing

Unit 5: Digital Marketing Analytics

Unit 6: Content Marketing Strategy

Unit 7: SEO and SEM Fundamentals

Unit 8: Social Media Marketing

Unit 9: Email Marketing

Unit 10: Market Positioning in Digital Marketing Strategy

Career Path

The digital marketing landscape is constantly evolving, and professionals must stay updated with the latest trends and strategies. Our Executive Development Programme in Digital Marketing Strategy focuses on market positioning, providing insights into the most sought-after roles in the UK market. The 3D pie chart above showcases the percentage distribution of popular digital marketing roles, highlighting the demand for each position. 1. **Digital Marketing Manager:** A digital marketing manager oversees an organization's overall digital marketing strategy, ensuring alignment with business goals and optimizing campaigns for maximum ROI. 2. **SEO Specialist:** SEO specialists focus on improving a website's visibility on search engines like Google, driving organic traffic and enhancing online presence. 3. **Content Marketing Specialist:** Content marketing specialists create and distribute valuable, relevant, and consistent content to engage and convert a target audience, driving growth and brand awareness. 4. **Social Media Manager:** Social media managers plan, execute, and manage a brand's social media strategy, nurturing a strong online community and boosting brand engagement. 5. **PPC Specialist:** PPC specialists manage and optimize paid advertising campaigns, using platforms like Google Ads to drive targeted traffic and conversions. By focusing on these in-demand roles, our Executive Development Programme in Digital Marketing Strategy: Market Positioning equips professionals with the skills they need to excel in the ever-changing digital marketing landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL MARKETING STRATEGY: MARKET POSITIONING
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment