Professional Certificate in Market Positioning: Strategic Outcomes

Name: Professional Certificate in Market Positioning: Strategic Outcomes
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The Professional Certificate in Market Positioning: Strategic Outcomes is a comprehensive course designed to enhance your skills in strategic market positioning. This certificate program emphasizes the importance of understanding market dynamics, competitive landscapes, and customer needs to position products and services effectively.

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AboutThisCourse

In today's fast-paced business environment, market positioning has become crucial for organizations to succeed and stay ahead of the competition. This course is in high demand across various industries, including marketing, advertising, public relations, and product management. By completing this program, learners will gain essential skills in market research, branding, messaging, and competitive analysis. These skills will equip them to develop and implement effective market positioning strategies that drive business growth and success. This certificate course is an excellent opportunity for professionals looking to advance their careers in marketing and related fields.

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CourseDetails

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Unit 1: Introduction to Market Positioning
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Unit 2: Understanding Target Audiences and Market Segmentation
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Unit 3: Competitive Analysis and SWOT Analysis
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Unit 4: Defining Unique Selling Propositions (USPs)
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Unit 5: Crafting a Value Proposition
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Unit 6: Implementing Positioning Strategies
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Unit 7: Measuring and Monitoring Market Position
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Unit 8: Leveraging Branding and Visual Identity
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Unit 9: Adapting to Market Changes and Competitor Actions
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Unit 10: Case Studies in Successful Market Positioning

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MARKET POSITIONING: STRATEGIC OUTCOMES

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London College of Foreign Trade (LCFT)

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05 May 2025

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