Professional Certificate in Market Positioning: Strategic Outcomes
-- ViewingNowThe Professional Certificate in Market Positioning: Strategic Outcomes is a comprehensive course designed to enhance your skills in strategic market positioning. This certificate program emphasizes the importance of understanding market dynamics, competitive landscapes, and customer needs to position products and services effectively.
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Unit 1: Introduction to Market Positioning
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Unit 2: Understanding Target Audiences and Market Segmentation
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Unit 3: Competitive Analysis and SWOT Analysis
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Unit 4: Defining Unique Selling Propositions (USPs)
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Unit 5: Crafting a Value Proposition
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Unit 6: Implementing Positioning Strategies
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Unit 7: Measuring and Monitoring Market Position
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Unit 8: Leveraging Branding and Visual Identity
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Unit 9: Adapting to Market Changes and Competitor Actions
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Unit 10: Case Studies in Successful Market Positioning
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