Global Certificate in Market Analysis: Competitive Research

Name: Global Certificate in Market Analysis: Competitive Research
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The Global Certificate in Market Analysis: Competitive Research is a crucial course designed to equip learners with the essential skills needed to excel in market analysis and competitive research. This certificate course highlights the importance of understanding market trends, customer needs, and competitive landscapes for informed decision-making in business.

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AboutThisCourse

In today's dynamic and competitive market, there is a high industry demand for professionals who can analyze market data and provide strategic insights. This course is designed to meet that demand, providing learners with the tools and techniques necessary to conduct comprehensive market research and analysis. By completing this course, learners will gain a deep understanding of market analysis and competitive research, enabling them to make informed business decisions, identify new market opportunities, and develop effective marketing strategies. With these skills, learners will be well-positioned for career advancement in a variety of industries, including marketing, market research, business development, and product management.

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CourseDetails

• Understanding Market Analysis: An Overview
• The Importance of Competitive Research
• Secondary Research: Gathering External Data
• Primary Research: Collecting Original Data
• SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats
• PESTLE Analysis: Examining Political, Economic, Social, Technological, Legal, and Environmental Factors
• Porter's Five Forces: Assessing Competitive Rivalry, Threat of New Entry, Threat of Substitutes, Bargaining Power of Suppliers, and Bargaining Power of Buyers
• Benchmarking: Measuring Performance Against Competitors
• Competitive Intelligence: Gathering and Analyzing Competitor Information
• Market Trends and Forecasting: Predicting Future Market Dynamics

CareerPath

The Global Certificate in Market Analysis: Competitive Research focuses on in-demand roles contributing to the growth of businesses worldwide. The 3D pie chart below showcases three key roles in this field, along with their job market presence in the United Kingdom. The Market Research Analyst role leads the pack, representing 60% of the market, with a UK salary range between £22,000 and £55,000. These professionals gather valuable insights to understand target audiences, competition, and market conditions. The Competitive Intelligence Analyst role accounts for 25% of the market, offering a UK salary range between £25,000 and £60,000. These experts evaluate competitors' strengths and weaknesses, enabling businesses to develop successful strategies. Lastly, the Marketing Data Analyst role contributes to 15% of the market, with a UK salary range between £23,000 and £52,000. They interpret complex data sets to optimize marketing campaigns and improve overall performance. Invest in the Global Certificate in Market Analysis: Competitive Research to develop the skills needed for these growing careers, and gain a competitive edge in the ever-evolving market analysis landscape.

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ProficiencyEnglish
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FastTrack GBP £140

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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKET ANALYSIS: COMPETITIVE RESEARCH

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London College of Foreign Trade (LCFT)

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05 May 2025

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