Global Certificate in Market Analysis: Competitive Research
-- viewing nowThe Global Certificate in Market Analysis: Competitive Research is a crucial course designed to equip learners with the essential skills needed to excel in market analysis and competitive research. This certificate course highlights the importance of understanding market trends, customer needs, and competitive landscapes for informed decision-making in business.
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Course Details
• Understanding Market Analysis: An Overview
• The Importance of Competitive Research
• Secondary Research: Gathering External Data
• Primary Research: Collecting Original Data
• SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats
• PESTLE Analysis: Examining Political, Economic, Social, Technological, Legal, and Environmental Factors
• Porter's Five Forces: Assessing Competitive Rivalry, Threat of New Entry, Threat of Substitutes, Bargaining Power of Suppliers, and Bargaining Power of Buyers
• Benchmarking: Measuring Performance Against Competitors
• Competitive Intelligence: Gathering and Analyzing Competitor Information
• Market Trends and Forecasting: Predicting Future Market Dynamics
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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