Global Certificate in Business Strategy: Market Positioning

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The Global Certificate in Business Strategy: Market Positioning is a comprehensive course that empowers learners with essential skills for career advancement in today's dynamic business landscape. This course focuses on the importance of market positioning in formulating successful business strategies, highlighting its significance in a globalized economy.

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AboutThisCourse

In this course, learners will explore the interplay between market positioning, competitive advantage, and value proposition, gaining a deep understanding of how these factors contribute to a company's overall success. By examining real-world case studies and engaging in hands-on activities, students will develop a strong foundation in strategic thinking and decision-making, enhancing their ability to effectively navigate the complexities of the global marketplace. With the growing demand for business professionals who possess a strong understanding of market positioning and strategic planning, this course is an invaluable asset for those seeking to advance their careers, increase their earning potential, and make a meaningful impact in their organizations.

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CourseDetails

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Unit 1: Introduction to Business Strategy and Market Positioning
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Unit 2: Understanding the Market and Competitive Landscape
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Unit 3: Target Market Segmentation and Analysis
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Unit 4: Value Proposition and Unique Selling Proposition (USP)
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Unit 5: Brand Positioning and Differentiation
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Unit 6: Leveraging the Marketing Mix for Effective Positioning
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Unit 7: Market Trends and Future Positioning Strategies
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Unit 8: Metrics and Evaluation of Market Positioning
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Unit 9: Overcoming Market Positioning Challenges
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Unit 10: Case Studies in Successful Market Positioning

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN BUSINESS STRATEGY: MARKET POSITIONING
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London College of Foreign Trade (LCFT)
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05 May 2025
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