Global Certificate in Business Strategy: Market Positioning
-- ViewingNowThe Global Certificate in Business Strategy: Market Positioning is a comprehensive course that empowers learners with essential skills for career advancement in today's dynamic business landscape. This course focuses on the importance of market positioning in formulating successful business strategies, highlighting its significance in a globalized economy.
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Unit 1: Introduction to Business Strategy and Market Positioning
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Unit 2: Understanding the Market and Competitive Landscape
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Unit 3: Target Market Segmentation and Analysis
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Unit 4: Value Proposition and Unique Selling Proposition (USP)
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Unit 5: Brand Positioning and Differentiation
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Unit 6: Leveraging the Marketing Mix for Effective Positioning
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Unit 7: Market Trends and Future Positioning Strategies
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Unit 8: Metrics and Evaluation of Market Positioning
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Unit 9: Overcoming Market Positioning Challenges
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Unit 10: Case Studies in Successful Market Positioning
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