Global Certificate in Marketing Management: Connected Marketing Strategies

Name: Global Certificate in Marketing Management: Connected Marketing Strategies
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The Global Certificate in Marketing Management: Connected Marketing Strategies is a comprehensive course that equips learners with essential skills for career advancement in today's rapidly evolving marketing landscape. This certificate program emphasizes the importance of creating connected marketing strategies that effectively engage customers across various touchpoints and channels.

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AboutThisCourse

In this course, learners will gain a deep understanding of the latest marketing trends, tools, and techniques, including data-driven marketing, customer experience management, and omnichannel marketing strategies. The program is designed to meet the growing industry demand for marketing professionals who can leverage data and technology to drive business growth and customer engagement. By completing this certificate course, learners will develop a strong foundation in marketing management, strategic planning, and customer engagement, empowering them to lead successful marketing initiatives and drive business results. With a focus on practical applications and real-world examples, this program provides learners with the skills and knowledge they need to succeed in today's competitive marketing industry.

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CourseDetails

• Unit 1: Introduction to Connected Marketing Strategies
• Unit 2: Digital Marketing Channels and Platforms
• Unit 3: Data-Driven Marketing: Harnessing Customer Insights
• Unit 4: Social Media Listening and Engagement
• Unit 5: Content Marketing and Storytelling
• Unit 6: Influencer Marketing and Brand Partnerships
• Unit 7: Multi-Channel Campaign Management
• Unit 8: Customer Relationship Management (CRM) and Loyalty Programs
• Unit 9: Personalization and Segmentation Strategies
• Unit 10: Marketing Attribution and Performance Measurement

CareerPath

The Global Certificate in Marketing Management: Connected Marketing Strategies is a valuable program for professionals seeking to expand their knowledge in the ever-evolving marketing landscape. This section highlights job market trends in the UK, represented through a 3D pie chart powered by Google Charts. In the digital age, various marketing roles have gained prominence and demand. Digital Marketing Managers lead the charge, accounting for 25% of the market. Content Marketing Specialists follow closely, making up 20% of the market, emphasizing the importance of engaging and informative content. SEO Specialists, Social Media Managers, Email Marketing Specialists, and Marketing Analysts all play essential roles, representing 15%, 20%, 10%, and 10% of the market, respectively. Staying updated on job market trends, salary ranges, and skill demand is crucial for professionals in the marketing industry. This 3D pie chart offers a vivid illustration of the current marketing landscape in the UK, enabling industry members to make informed decisions about their career paths. By understanding the distribution of marketing roles, professionals can tailor their skillsets to meet the ever-changing demands of the industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING MANAGEMENT: CONNECTED MARKETING STRATEGIES

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London College of Foreign Trade (LCFT)

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05 May 2025

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