Global Certificate in Marketing Management: Connected Marketing Strategies
-- ViewingNowThe Global Certificate in Marketing Management: Connected Marketing Strategies is a comprehensive course that equips learners with essential skills for career advancement in today's rapidly evolving marketing landscape. This certificate program emphasizes the importance of creating connected marketing strategies that effectively engage customers across various touchpoints and channels.
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⢠Unit 1: Introduction to Connected Marketing Strategies
⢠Unit 2: Digital Marketing Channels and Platforms
⢠Unit 3: Data-Driven Marketing: Harnessing Customer Insights
⢠Unit 4: Social Media Listening and Engagement
⢠Unit 5: Content Marketing and Storytelling
⢠Unit 6: Influencer Marketing and Brand Partnerships
⢠Unit 7: Multi-Channel Campaign Management
⢠Unit 8: Customer Relationship Management (CRM) and Loyalty Programs
⢠Unit 9: Personalization and Segmentation Strategies
⢠Unit 10: Marketing Attribution and Performance Measurement
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