Professional Certificate in Display Ad Metrics Mastery

Name: Professional Certificate in Display Ad Metrics Mastery
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The Professional Certificate in Display Ad Metrics Mastery is a comprehensive course designed to equip learners with the essential skills to excel in the field of digital advertising. This course focuses on display ad metrics, a critical aspect of digital marketing that measures the effectiveness of ad campaigns.

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AboutThisCourse

In today's digital age, display ad metrics have become increasingly important as businesses strive to maximize their ROI and reach their target audience. This course provides learners with a deep understanding of key metrics, such as click-through rates, conversion rates, and cost-per-click, and how to use them to optimize ad campaigns. By completing this course, learners will gain a competitive edge in the job market and be well-prepared to take on roles such as digital marketing specialist, advertising analyst, and campaign manager. With a strong emphasis on practical application, this course provides learners with the skills and knowledge they need to succeed in the rapidly evolving world of digital advertising.

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CourseDetails

• Understanding Display Ad Metrics: Impressions, clicks, click-through rates, and conversions. • Key Performance Indicators (KPIs): Measuring the success of display ad campaigns. • Data Analysis: Analyzing and interpreting display ad metrics. • Conversion Tracking: Setting up and tracking conversion events. • Attribution Models: Assigning credit to touchpoints in the customer journey. • Viewability: Measuring and optimizing ad viewability. • Frequency Capping: Managing ad exposure to avoid over-saturation. • Cost-Benefit Analysis: Evaluating the cost-effectiveness of display ad campaigns. • Data Visualization: Presenting display ad metrics in a clear and visually appealing manner.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DISPLAY AD METRICS MASTERY

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London College of Foreign Trade (LCFT)

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05 May 2025

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